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Following the financial scandals associated with the
1929
stock market crash, the US Congress passed the
1933
Securities Act, which regulated the issuance of
securities. The
Securities and Exchange Commission
(SEC) was formed with
authority to enforce the act. Generally, the Securities Act was intended to
protect investors from dishonest or fraudulent securities offerings. In
the United States, all
public offerings of securities in more than a single state must be registered in advance with the
SEC. A prospectus providing standardized disclosures must be made available to
prospective investors. Promotional activities are severely restricted.
The act provided a limited exemption for securities that
are sold directly to a small number of investors. Such
offerings are called private placements.
These are easier and less costly than public offerings, since no
registration or prospects is required. Both
equity and debt securities can be privately
placed. The former is called private equity, so the term "private placement" is most commonly applied to privately placed debt.
Private equity tends to be issued by corporations in start-up, leveraged
buy-out or distressed situations. Privately placed debt is more often
issued by established, financially stable corporations to institutional
investors such as life insurance companies.
Privately placed securities are transferable, but they are
not intended to be actively traded. An investor who quickly resells a
private placement must be careful to satisfy applicable SEC regulations to
avoid being treated as a statutory
underwriter under the Securities Act.
Private placements are attractive to long-term investors
because they should, in theory, offer modestly higher
returns than comparable publicly
traded securities. Not only should they offer a
liquidity premium, but the
issuer's savings on the costs of issuance should also be shared with
investors. If there are just a handful of investors, they have the
flexibility to negotiate for a structure that is appealing to them. If the
issuer later becomes financially troubled, it is easier for those few
investors to jointly act to protect their interests than it would be for
the thousands of investors in a typical public offering.
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