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Risk has two components:
- uncertainty, and
- exposure.
If either is not present, there is no risk.
Suppose a man jumps out of an airplane with a parachute on his back. He may
be uncertain as to whether or not the chute will open. He is taking risk
because he is exposed to that uncertainty. If the chute fails to open, he
will suffer personally.
Now suppose the man jumps out of the plane without a parachute on his
back. If he is certain to die, he faces no risk. Risk requires exposure
and uncertainty.
A synonym for uncertainty is ignorance. We face risk because we are
ignorant about the future. After all, if we were omniscient, there would
be no risk. Because ignorance is a personal experience, risk is
necessarily subjective. Consider another example:
A man is heading to the airport to catch a flight. The weather is
threatening, and it is possible the flight has been canceled. He is uncertain as to the status of the flight and faces exposure
to that uncertainty. His travel plans will be disrupted if the flight is
canceled. Accordingly, he faces risk.
Suppose a woman is also heading to the airport to catch the same
flight. She has called ahead and confirmed that the flight is not
canceled. She has less uncertainty and faces lower risk.
In this example, there are two individuals exposed to the same event.
Because they have different levels of uncertainty, they face different
levels of risk. Risk is subjective.
Risk is a personal experience, not only because it is subjective, but
because it is individuals who suffer the consequences of risk. Although we
may speak of companies taking risk, in actuality, companies are merely
conduits for risk. Ultimately, all risks which flow through an
organization accrue to individuals—stockholders, creditors, employees,
customers, board members, etc.
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